Friday, October 10, 2008

Schools versus HTA advertising?

What's wrong with this picture?
Just as the State Board of Education cuts $46.5 million from our schools, the state announces it will add over $6 million to the ad budget of the Hawaii Tourist Authority. That's on top of $50+ million already assigned to visitor industry advertising.
If it is going to cost us what our young people learn -- a long term cost to them and our society -- then HTA needs to show us exactly what we can expect to get for our money before taxpayers invest another nickel in visitor ads.

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